The New Name

A while back, I realized that the name Wolf River & Nicolet was out of place: The Nicolet Forest wasn't so named until sometime in the 1930s, when the federal government took it under protection as part of the effort to re-propagate it. So began a lot of ruminating and dithering as I contemplated a new railroad name. In the process I also thought more clearly about the railroad concept.

The end of all that has resulted in the name Wolf River & Lake Superior Ry. Co., a short line that grew out of a logging line but attained common carrier status and links Green Bay and Superior in an arc across northern Wisconsin through the woods and lakes around Eagle River and then the Lake Superior Shoreline through Ashland. At more than 300 miles from terminal to terminal, it's a bit long for a true short line, perhaps, and being the 1930s, it's struggling to remain independent. Expect trains from the C&NW and perhaps the Milwaukee Road to make use of its tracks from time to time.

And we have a settled-on herald as well. Here it is: